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Archives for the category: Studies and Research
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<< Previous | Next >> April 29, 2009Nielsen Begins Initiative to Measure Internet Viewing
Read full article. April 9, 2009European internet consumption to overtake TV in 14 monthsThe internet will overtake broadcast TV as Europe's most consumed form of media for the first time in June 2010 if current growth trends continue, according to Microsoft research. BrandRepublic reports.
March 27, 2009Research Report: Youngsters Not Abandoning Live TVA $3.5 billion one year research study into where and how Americans out video, reveals today that the extent to which young people are abandoning live television for new media has been by overestimated. Broadcasting & Cable reports.
Read full article. March 24, 2009Asian youths can't live without TV, Web: poll
March 17, 2009Major Research Report Expected To Explode TV Viewing Myths
I'm hoping this study will include Europe, but it's not likely. If the industry really wants to see how "TV viewing myths have exploded", they should spend their money in Europe and Asia. Where I live, we love US TV series and watch them online from video streaming sites exclusively. French friends who don't speak English download from subfan sites to benefit from the subtitles. We will not be watching them on television when the networks here air them months or years from now. I don't understand why there is no professional coverage of this. No progress reports on copyright agreements with foreign networks. I'm so tired of my own voice. Related: -- TF1 Vision: Yesterday on US TV, Today on TF1 Vision - In September 2007, French network TFI1, launched a special section on their website called TFI Vision, which enables French (only) viewers to purchase episodes of US TV series that aired just 24 hours before on American television. -- Fansubbers Are Not Thieves, But Avid Consumers - Another prominent subbing community has closed its doors - and has launched a campaign to show the movie industry that they are not thieves, but avid consumers. -- Anti-Piracy Action Closes Yet More Subfan Sites - Recent months have seen fresh efforts to silence sites that provide fan-created translations of movies and TV shows for their home countries. The latest targets for shutdown - Israel and France. -- Subfans - Who are these people, who spend hours translating entire episodes for the benefit of others. -- Subfans: the tools they use - Keskidi is a new tool for subfans - non US TV fans who translate entire episodes for the benefit of others - as well as anyone else who want their videos to reach an international audience. March 14, 2009Piracy Has Become Mainstream, Studies Show
March 4, 2009Alcohol on TV 'prompts drinking'People are more likely to turn to alcohol while watching TV if they see drinking being portrayed in films or adverts, a study suggests, reports the BBC.
March 3, 2009Watching TV and asthma: is there a link?Young children who watch more than two hours of television a day are twice as likely to develop asthma as those who watch less, reports a new study. But this doesn't mean that TV watching actually causes asthma. Instead, researchers say watching a lot of TV could indicate a less active lifestyle, which may make asthma more likely. [via The Guardian] February 23, 2009Americans watch yet more TV, Nielsen reportsAmericans watched more television than ever in the fourth quarter, The Nielsen Co. reported Monday, even though the Internet is providing another way to watch. The Seattle Times reports.
This last figure is so far off from my personal experience and how everyone around me watches TV online. Where I live (Switzerland) it's more like two hours and 53 minutes a day, not a month. When will someone take an interest in how people watch TV online outside of the US? It's obviously much more popular. Video sharing sites stream the latest episodes of the latest series - not yet available on our TV networks. Sorry if you've heard this before, but official content is not available to us. February 22, 2009Full TV Episodes Viewed Online Doubles Since '06According to Information Week, eighty-seven percent of Internet streamers say they go online to watch current episodes that they missed.
February 4, 2009Study links TV and depressioThe amount of time teenagers watch television increases their risk of becoming depressed as adults, researchers find, reports The LA Times.
January 28, 2009Brits watch a day's worth of TV a week
January 19, 2009Internet generation leave parents behind
Read full article. Image from LSD Teen Help. December 30, 2008More Online Than TV Viewing
December 18, 2008Web Video Users Are Day ClickersAccording to MediaWeek, there’s more evidence to support the theory that daytime is the Internet’s prime time, at least when it comes to video, based on a new report issued by Nielsen Online.
Read full article. December 4, 2008Yearning for YouTube
November 20, 200811% of Young Adults Watch TV Online Weekly18-to-34s who watch TV online at least once a week spend an extra hour with media every day, compared to their same-age counterparts, says new Knowledge Networks data, reports Market Watch.
November 17, 2008Online video chips away at TVMore evidence that online video is cannibalizing television consumption is due Monday, courtesy of an IBM study. Plus, online viewers don't mind the commercials too much. The Hollywod Reporter reports.
November 16, 2008Unhappy people watch TV, happy people read/socialize, says study
A new study by sociologists at the University of Maryland concludes that unhappy people watch more TV, while people who describe themselves as very happy spend more time reading and socializing. The study appears in the December issue of the journal Social Indicators Research.Physorg.com reports.
Read full article. November 11, 2008One-Third of Web Users Watch TV While SurfingNearly 31% of people who went online at home in October were also watching television simultaneously, demonstrating that web surfing and TV watching are complementary behaviors, according to research from The Nielsen TV/Internet Convergence Panel. [via Marketing Vox]
What about people who watch TV online in one window, while surfing from another window? That's what I do and I'm not alone. November 3, 2008Age trumps technology in TV trendsTV and video market growth is limited more by the age of consumers than by technological limitations, according to a new report by ABI Research titled Age is a Primary Factor in How Americans Consume Video Entertainment. Internet downloads are mostly popular with those under 30, who also are four times more likely to have watched video on their cellphone than those in their 50s, the report says. [via The Hollywood Reporter] October 16, 2008Acne, ADHD sufferers most likely to watch tv online!This is rich! A Manhattan Research survey found that ane and adult ADHD sufferers are the condition groups most likely to watch their TV on the Internet. [via Medical Marketing Media]
October 14, 2008Software in Cellphones Measures Customers' Exposure to Marketing
...im<>mi embeds its software into the cellphones of the company's 4,900 panelists. The software picks up audio from an ad or a TV show and converts it into its own digital code that is then uploaded into an im<>mi database, which includes codes for media content such as TV shows, commercials, movies and songs. Read full article. September 30, 2008Movie, TV viewing shifting online: studyCouch potatoes may be a thing of the past as a study has found the number of people watching video on their computers has doubled over the past year. ABC News reports. "The US study, by ABI Research, found growing numbers of younger viewers are enjoying movies and television shows online. The number of US consumers watching video streamed through a browser has soared over the past year, from 32 per cent a year ago to 63 per cent today. ABI Research says growth in consumption of online video is due to a number of factors, including an increase in the amount of rich content available and more broadband connections." September 6, 2008A New View On TV
"... In 1977 a panel appointed by the College Entrance Examination Board suggested television bore some blame for the drop in SAT scores. Indeed, the decline began in the mid-1960s, just as the first students heavily exposed to TV took their exams. "But University of Chicago Graduate School of Business economists Matthew Gentzkow and Jesse Shapiro aren't sure that TV has been all that bad for kids. In a paper published in the Quarterly Journal of Economics this year, they presented a series of analyses that showed that the advent of television might actually have had a positive effect on children's cognitive ability." Read full article in the WSJ. July 29, 200820% of Primetime Television Now Watched OnlineOnline video consumption has been on the rise for a while, and now Integrated Media Measurement Inc. (IMMI) is releasing demographic and behavioral data to show the details of the trend. Search Engine Watch reports. "20% of primetime television programming is now viewed online. The audience is comprised of 55% female and 45% male. Households earning $80,000 a year or more are 56% more likely to watch a network show online. Those earning $40,000 a year or less are 75% more likely to watch a primetime show live. The largest segment of online television viewers are white, affluent, well educated, working women aged 25-44." July 25, 2008Web video slowly creeps up on TV in Europe
"In a report released on Thursday, Jupiter said 28 percent of Europeans watched online video at least once a month, mainly short clips but also full-length video via services like the BBC iPlayer or France's M6 Replay. Although time spent by Europeans watching online video rose 50 percent from 2006 to 2007, it still accounted for just 0.9 hours per week of viewing on average last year, compared with 13.2 hours spent watching television. Jupiter warned traditional broadcasters to find ways to deliver programes to their audience online or risk losing them to pirate sites, despite the fact that generating revenue through online video ads is still in early development." July 24, 2008Survey finds most Americans think in-store movie renting is fading out
A recent survey conducted by CinemaNow (read: your skeptic hat should now be firmly in place) suggests that 87% of Americans surveyed agreed that "renting DVDs at the video store or through mail service will become a thing of the past," and 94% of those same folks reportedly felt that movie downloads were just "better for the environment." [via engadgetHD] July 21, 2008Online viewing won’t kill TV - CBSNot hugely surprising, but CBS commissioned a study showing that watching full-length shows online won’t destroy television viewership, and it will attract a younger audience. [via Reuters Blogs] July 7, 2008Canadians skirt law to watch TV on the web
"There's less online content available from Canadian broadcasters than is available from U.S. broadcasters, study author Alan Sawyer said. The lack of available content is resulting in Canadians using underground activity to get the TV shows they want to see online, he said. "A very important thing to realize is that every television program that is broadcast is available in most cases in illegal peer-to-peer broadcasting," said Sawyer. ... The study is called Changing Channels: Alternative Distribution of Television Content, and was done for the Canadian Radio-television and Telecommunications Commission (CRTC)." July 1, 2008Study: TV still the viewing workhorseWatching online streams isn't going to replace the living room TV set anytime soon: According to a study released Monday by the Nielsen and the Cable & Telecommunications Association for Marketing, 94% of US adults who subscribe to a cable or satellite service prefer to watch programming on their traditional sets rather than online. [via The Hollywood Reporter. Read also WebPro News] June 13, 2008Watching TV on Web may replace old-school cableV e r b a t i m "If you think about it, (giving up your cable company) is a little bit like cutting the cord. With a phone, two to three years ago, it was completely insane to say that you don't really need a home phone. -- Aniya Zaozerskaya, an analyst at Compete Inc., a Boston Web analytics firm. [via The Boston Globe] June 9, 2008Tots and Teens Dig the NewTeeVeeAccording to new Nielsen data, the next generation of video watchers is spending even more time with online video at home than the current crop of adults do. NewTeeVee reports. June 3, 2008Plasma TVs, gaming consoles guzzle electricity: studyPlasma television sets consume he most power out of a list of 16 electronic devices tested by by Choice.com.au, including laptops, stereo systems and DVD players. Reuters reports. "... The plasma TV set consumes over four times more power than a traditional analogue set. The average desktop computer was third on the list." The report advised consumers to switch off their electronic devices at the source, rather than just from the remote control, which puts them on power-consuming stand-by mode. "This saves on money, not to mention carbon emissions," it added." May 6, 2008Hey! Nielsen Brings Buzz to Ratings
Nielsen's intent is to figure out how to incorporate the feedback into its ratings: "Using data from real users, Hey! Nielsen generates a Hey! Nielsen score -- a real-time indicator of a topic's impact, influence, and value. As users submit feedback, the score is created from a number of factors such as user response, blog buzz, and news coverage, as well as raw data from our sister sites Billboard.com, HollywoodReporter.com, and BlogPulse.com." [via MIT Adverblog] April 22, 2008BitTorrent sees big growth, LimeWire still #1BitTorrent is the hottest thing in P2P right now—a just-released study shows 19.5 percent growth in BitTorrent use during a 12-month period ending in September 2007. LimeWire is still the most popular P2P app, however. [via ars technica] April 19, 2008Report: Viewers want Web with DVDCustomers want Web-enabled features on their next DVD player, according to a new study by the Diffusion Group, reports The Hollywood Reporter. "By contrast with PCs and game consoles, the DVD platform is seen as inexpensive, reliable and very simple to use. "Adding Internet support and a few compelling Web-enabled features into a mainstream living room platform like the DVD player will increase the uptake of media networking in general and particularly, TV-based Web video consumption," TDG president and report author Michael Greeson said. April 15, 2008TV content creators get good news
A new survey of TV viewers worldwide reveals ominous trends for networks but -- paradoxically -- encouraging news for content creators such as producers, directors and writers. Consulting firm Accenture, which published the survey Monday, found that viewers are very loyal to their favorite shows, much more so than to the branded networks that provide them. [via Variety] April 13, 2008Study: Pirated Web Video Peaks 12-18 Hours After BroadcastUnauthorized viewing of popular TV shows on video-sharing Web sites like YouTube peaks between 12 and 18 hours after an episode is broadcast, according to a study conducted by Akamai Technologies and content-identification service provider Vobile. [via MultiChannel News] "The companies tracked one broadcaster’s primetime show—which they declined to identify—over a 30-day period starting the second week of January. They found that while illegal versions of the show became available online within minutes of broadcast, consumption was relatively low in the first 12 hours. Usage spiked the morning following broadcast and grew larger throughout the day. Within 72 hours, unauthorized versions eroded the audience for the content owner’s own TV episode distributed online almost 20%, according to Akamai and Vobile." April 7, 2008Bedroom TV leads to children being stupider and less healthyTeenagers with a bedroom television tend to have poorer diet and exercise habits and lower grades in school than those without one, U.S. researchers said on Monday. [Reuters via Tech DIgest] April 6, 200870% of UK TV audience goes online while viewing
"Younger viewers are particularly fond of going online while watching TV - over 20% of 16-24 year olds said this was something they always did. The survey found that 30% of those going online while watching television did so to search for products or services featured in the programme they were watching, while 27% searched for information on advertised products. Blinkx also found that it is becoming increasing popular to watch TV programming online. Over 50% of British adults with access to the internet watch programming online. One in five watch full-length television shows, movies or sporting events online." Image from TechCrunch April 4, 2008Strike didn't hurt TV usage, study findsAccording to a new study, strike-era viewers managed to increase the amount of time spent watching DVDs, playing video games and surfing the Internet while continuing to watch as much television programming as before. April 2, 2008TV Ownership May Be Good for Well-BeingIn most countries the world over, Gallup data show that people who have televisions in their homes report greater well-being than do those who do not have televisions in their homes. ... The beneficial effects of owning a TV hold up even after taking into account many of the desirable things that often go hand in hand with TV ownership, including wealth and access to electricity and running water. Gallup noted that “even when comparing people with identical incomes, TV owners still enjoy higher levels of well-being and optimism.” [via Adfreak] March 10, 2008Study: Kids Multitask While Watching TVA new study on social networking by Greenwald Associates reveals that kids are no longer glued to the television. Now, while the tube is on, many kids are also splitting their attention between the TV and the Internet. The report showed that 64 percent of kids aged nine to 17 go online while watching TV. Of those, 73 percent say they're engaged in active multi-tasking. [Search Engine Watch via NewTeeVee] March 9, 2008Online TV contents drive viewers back to televisionAccording to Disney-ABC co-chair Ann Sweeney, the content TV networks put online actually drive viewers back to television. And the viewers who watch TV programming via the Internet and are then driven into or back into TV are younger that the average TV network viewer and pay more attention to advertising. Viewers on the ABC.com video player--during the first 18 weeks of the current TV season--watched more than 124 million episodes, a 178 percent uptick over the same period last season. In addition, she says that its streaming video users remember ads 87 % of the time. [via Ibinews]
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