September 17, 2012
When Twitter Fans Steer TV. Viewer Feedback Is Louder, Faster Than Ever
According to The Wall Street Journal, there's a new critic in television writing rooms pressuring some producers to tweak scripts: the Twitterati.
Comments posted on Twitter and other social-media websites about television shows have exploded in the past year, to 75.5 million in July from 8.8 million a year earlier, far faster than overall growth in such comments, according to research firm Bluefin Labs. And the comments are beginning to have an impact on the writing of shows.
... Some producers are more skeptical than others about how valuable Twitter comments are. They note a relatively small group of people are responsible for most of the comments. The 75 million social comments Bluefin counted in July about television were made by eight million people. The number of U.S. households with television sets, in contrast, is about 115 million, according to Nielsen.
"Sometimes it's a lot of the same people doing some sort of carpet bombing," says Brad Falchuk, a creator and executive producer of "Glee," the Fox broadcast network drama that averaged more social comments than any program on TV last season.
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