Nielsen Says People Aren’t Watching TV Anymore

According to WebPro News on a Nielsen study, television ratings have declined as the world chooses online video.

It’s bad news for advertisers and television studios alike. Nielsen says many people just aren’t watching TV anymore. An interesting metric for Nielsen to record, the number of people who watch television at least once a month, declined seven percent last year.

This data comes from over fifty countries. Conversely, the number of folks who viewed an online video increased to 84%.

That means, at this current point in time, more people are watching online videos than preprogrammed television shows. It’s definitely a shift, especially considering that television has been viewed as a staple in evolved societies, much like running water and electricity.

Read more.

emily | 9:31 PM | Random Stats, Studies and Research, The threat to big Media |
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