April 28, 2012

In Search of Apps for Television

developers-are-working-on-television-apps-but-tv-industry-is-wary.jpeg The technology industry is working on viewing options that could include apps, a move that has the potential to transform cable televisionís interface and business model. The New York Times reports.

quotemarksright.jpgWhile still in its early stages, the idea has taken off among tech-loving consumers, and companies are trying to satisfy them. Already, apps for Hulu Plus, Netflix and Wal-Martís Vudu streaming service, among others, are built into Internet-enabled televisions. Devices like Microsoftís Xbox 360 and the streaming video player Roku let viewers watch apps that mimic channels. New sets by Samsung and others come with built-in apps loaded with television shows, movies and sports.

... A model built around TV apps, however, could let viewers use favorite apps on the screen on an Š la carte basis, thus bypassing cable subscriptions and all the extraneous channels they donít watch. And therein lies the tension that has the television industry delicately assessing how to balance the current system with an Internet-based future that some feel is inevitable.quotesmarksleft.jpg

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