December 1, 2011

TV ownership declines for first time in Nielsen history

According to Nielsen Media Research’s annual “Television Audience” report that was released this week, the number of households with a TV set will decline for the first time in the company’s survey history (which extends back to 1970). Entertainment Weekly reports.

quotemarksright.jpgThe rising trend of TV ownership has been leveling off in recent years, and now the number has dropped from 115.9 million homes in 2011 to an estimated 114.7 million in 2012. As TV Barn pointed out, that’s a 1 percent decline despite the number of households rising.quotesmarksleft.jpg

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