November 30, 2011
TV dramas go online, copyright prices soar
In 2006, the online copyright for 80 episodes of the blockbuster TV drama My Own Swordsman sold for a modest 100,000 yuan ($15,720).
Just five years later, the price paid by Internet portal Sohu for rights to another hit television series - New Princess Pearl, which has nearly 100 episodes - soared to 30 million yuan ($ 4.7 million).
[via China Daily]
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