Great. LG Brings Ad Capability to Internet-Connected TV

Something to look forward to, more commercials. LG Electronics is adding an advertising capability to its Internet-connected televisions through an agreement with video advertising technology company YuMe. And Toyota has already signed up.

A viewer of what LG calls its Smart TV would see ads for Toyota's 2012 Camry when browsing the TV set’s app store or using the search screen.

[via The New York Times]

emily | 9:18 AM | Advertising / Marketing, Technology |
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