November 2, 2011

Great. LG Brings Ad Capability to Internet-Connected TV

Something to look forward to, more commercials. LG Electronics is adding an advertising capability to its Internet-connected televisions through an agreement with video advertising technology company YuMe. And Toyota has already signed up.

quotemarksright.jpgA viewer of what LG calls its Smart TV would see ads for Toyota's 2012 Camry when browsing the TV setís app store or using the search screen.quotesmarksleft.jpg

[via The New York Times]

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