Music labels making millions from YouTube, says Google

YouTube has revealed that its music partners, which range from Sony, Warner, Universal and EMI to independents and individual artists, have doubled and in some cases trebled their monthly revenues over this time last year. [via The New Zealand Herald]

Patrick Walker, senior director of content partnerships for YouTube in Europe, Middle East and Africa, said that after a slow start, the labels saw the site as an important revenue stream. "A few years ago the cheques were pretty small," he said.

"We laugh about that now." There are currently 3 billion "monetised" video hits a week, 50 per cent higher than in May.

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emily | 8:16 AM | Random Stats, YouTube |
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