Schmidt Says Google TV Ads Will Be a Cash Machine

Television may have been around for half a century or so, but Eric Schmidt thinks Google TV can one-up regular television — at least when it comes to advertising. Why? Because it can target ads the same way Google does online, and thus make them more relevant and more valuable to advertisers.

[via GigaOM]

emily | 8:22 AM | Advertising / Marketing, YouTube |
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