April 13, 2010
Labour launches YouTube manifesto
As the 6 May race for Downing Street began in earnest with the dissolution of parliament and the first full week of campaigning, Labour launches the document it hopes will take the party into a historic fourth term in office. The BBC reports.
... Instead of the usual door-stop heavy manifesto which people aren't all that inclined to read, the party has opted to place the document on a memory stick which can be uploaded to any computer, (although it should be pointed out a few hard copies were produced).
It has also produced an animated film to illustrate the pledges which will be available on video-sharing site YouTube , produced by advertising firm Ridley Scott Associates, set up by the the famous film director.
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