'Striker' first Indian film to premier on YouTube internationally

Bollywood movie 'Striker', which is based on a true story about a carrom player from Mumbai's ghettos, is set to become the first Indian movie to be released Internationally on YouTube, simultaneously with it theatrical release on February 5. The Times of India reports.

But it will be not be viewable by YouTube users in India.

The innovative step is seen as a way to promote films that are high on content but low on star value and don't get a chance to release theatrically in overseas markets, said a statement from the producers.

In the US, 'Striker' will be available for rent on YouTube while in other countries the film will be available for free on Studio18's YouTube channel.

It is an attempt to reach a wider audience through online release and help curb piracy.

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emily | 9:09 AM | YouTube |
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