YouTube UK to promote its full-length TV shows with press and bus ads

In the UK, YouTube turns to traditional advertising to draw attention to its 4,000-strong collection of entire television programs. The Guardian reports.

With the slogan "YouTube's got TV", the campaign will feature advertisements on the sides of buses and inside underground trains, along with full-page print ads in publications, including one in today's Guardian. There will also be online ads to support the campaign.

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emily | 7:39 AM | Advertising / Marketing, YouTube |
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