Google and TiVo partner to analyze viewer data, sell ads

According to engadget, TiVo and Google announced a data-sharing partnership on Tuesday that'll give the Google TV team access to TiVo's second-by-second viewing data -- anonymized, of course.

That means advertisers who buy their TV ads through Google will only have to pay for the ads that customers actually watch -- a system the networks obviously aren't so keen on, but which makes total sense given Google's pay-per-impression online advertising model.

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emily | 8:00 AM | Advertising / Marketing |
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