November 18, 2009

McCann responds to Mad Men: “Welcome, Sterling Cooper.”

welcomesterlingcooper.jpg A real-life ad agency featured among the fictional ones on “Mad Men” is having a bit of fun with its central role in the final episode of season three. The New York Times Media Decoder Blog reports.

quotemarksright.jpgMcCann Erickson bought ads that appear in the Nov. 16 issues of the trade publications Adweek, Brandweek and Mediaweek, which carry the headline “Welcome, Sterling Cooper.”

The ads are signed, “Your friends at McCann Erickson” and include the address of a Web site, which is the site of the flagship New York office of McCann, part of the McCann Worldgroup division of the Interpublic Group of Companies.quotesmarksleft.jpg

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