Online ads work wonders, research finds

You might think all those online ads you thought you never noticed are never noticed but new research is forcing even the experts to think again, writes the Sydney Morning Herald.

According to a study of 100,000 Australians by Nielsen Online, a surprisingly high number of users can recall online ads and admit they are more inclined to buy those products.

But, in a strange twist, people who were unable to recall an ad, despite Nielsen knowing they had seen it using its online tracking technology, are equally influenced with their buying patterns.

"That's a real positive," said Nielsen Online's research director for the Asia-Pacific, Tony Marlow. "It means you can get your message through to people without being intrusive or annoying."

The figures from Nielsen show a third of online users who have seen an ad are able to recall it when asked, a result other researchers say is surprisingly strong.

Read full article.

emily | 8:00 AM | Advertising / Marketing |
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