November 11, 2009

YouTube’s Skippable Ads Could Command a Premium

Google launched a “small test of skippable pre-roll” video advertisements on YouTube that asks users to “opt in” to advertisements by not opting out using a skip button in the upper right corner of the viewing area, potentially making them more valuable to advertisers.

[via Wired]

emily | 9:35 PM | Advertising / Marketing | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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