Online Video Ads are Booming

News Web sites are starting to look a lot less like newspapers and a lot more like television, writes The New York Times.

... At a time when other categories of advertising dollars are shrinking, video ads are booming. News sites are adding more video inventory to keep pace with the demands of advertisers, and benefiting from the higher cost-per-thousands, or C.P.M.’s, that ads on those videos command.

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emily | 9:33 PM | Advertising / Marketing |
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