November 11, 2009
Universal Announces Blu-ray iPhone App
On the heels of a similar announcement by Fox, Universal has announced two new iPhone and social network applications that will be featured on upcoming Blu-ray releases. Blue-Ray.com reports.
Pocket Blu, which is available as a free download on iTunes, gives viewers access to a remote control, keyboard, Video Timeline, and exclusive Mobile-To-Go content right on their iPhone.
Using the viewer's iPhone and WiFi network, the app connects to any networked Blu-ray Disc player to deliver exclusive bonus content. Similar to other Blu-ray iPhone apps, they can also be used on an iPod Touch.
Social Blu, the second application announced today, allows users to integrate Twitter and Facebook into their Blu-ray experience. Viewer's will be able to update their profile status, rate movies, and send messages to friends all through their Blu-ray Disc players.
The first title to use Pocket Blu will be the upcoming Blu-ray release of 'Bruno', which is currently scheduled to hit store shelves on November 17th.
Press release
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