Futuristic TV, online ads 'know what you're watching'

A futuristic new form of TV and online advertising is driven directly by what is happening on the screen in real time, not booked weeks in advance by a media buyer. The Australian reports.

The world-first technology driving the system was developed in Australia by a group of visionary sports fans.

The concept has been under development for the past three years, undergoing extensive trials in China before its official launch in the US this week.

emily | 8:14 AM | Advertising / Marketing |
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