Google seeks to turn a profit from YouTube copyright clashes

Google is is working to persuade music and video companies to cash in rather than clamp down when their content is uploaded on YouTube. The Guardian reports.

... First developed two years ago, the ContentID system is attracting record labels, TV producers and sports rights owners keen to make more money from the web.

Google's computers compare all the material uploaded to YouTube – around 20 hours every minute – against "ID files" from a 100,000-hour library of reference material from the rights holders. The system creates reports of what is viewed where and how often.

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emily | 8:15 AM | Copypright Issues, YouTube |
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