Report. Hulu, A Threat to TV Networks

In a new report, Laura Martin, Soleil Securities analyst estimates that the online video hub will cost TV networks $920 per viewer in advertising if their audiences are cannibalized by Hulu. And she believes the bulk of viewing on Hulu is indeed taking eyeballs from TV.

[via Mediapost]

emily | 10:22 PM | Studies and Research, The threat to big Media |
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