Clicker What's Online

Start-up company Clicker (with a Mad Men inspired logo) aims to help people watching TV online to figuring out what’s on. They claim to be the first “structured, comprehensive and unbiased guide for online television.” VentureBeat reports.

Clicker not only tells you what video is available on the web now, but also what’s missing. It demonstrated this by searching for Seinfeld and coming up with only six episodes. Clicker points to the page where the video’s hosted; it doesn’t necessarily host or embed the videos itself. Users can also add data about the show, putting in tags or memorable quotes.

The site is in private beta over the next few weeks. It has a couple of business models: it could function on advertising or share revenue with sites it directs a lot of traffic toward. It could also offer a paid pro version.

Only open to beta testers for the moment, it will be interesting to see if it's as good as sidereel.com.

emily | 8:11 AM | News |
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