UK. Product placement for TV approved

Product placement is to be allowed on British TV shows, in a move due to be announced next week, reports the BBC.

Independent broadcasters will be allowed to take payments for displaying commercial products during shows.

The change is intended to bring in extra funds for commercial broadcasters. Experts believe it could raise up to £100m a year.

There are currently strict rules against product placement and this ban would remain in place on BBC shows.

Read full article.

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emily | 4:22 PM | Advertising / Marketing |
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