Google shows off videos in text ads

Google is now offering advertisers a chance to insert a video trailer into their text ads. "In many cases, the best information is video," said Nick Fox, business product management director on Google's AdWords team. News.com reports.

Fox demonstrated how Electronic Arts is using a video trailer inside an ad for the new Tiger Woods video game. The result is a marriage of the text ad format that Google has used to rise into a dominant Internet company with the display ad style that others, such as Yahoo, are hoping to finally make a success.

Google hasn't made many changes to its text ad format and now sees this as a big opportunity," wrote J.P. Morgan's Imran Khan in a research note distributed after the Webcast. It can charge either by the click through to the advertiser's Web site or by the play of the video, therefore adding a revenue stream that didn't exist before.

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emily | 9:01 AM | Advertising / Marketing |
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