New "Internet Meter" will Officially Measure Web TV Audience

Yesterday, Nielsen announced that they will make their new "Internet Meter" available by year's end to measure the online television viewing audience, reports Read Write Web.

The Internet Meter software will be deployed by the end of 2009 to their "People Meter" households - the chosen few whose TV-viewing habits function as the representative sample for measuring a show's success.

This new addition to the ratings game is bound to have a major impact on TV monetization efforts as both networks and advertisers will see, officially, how many viewers have tuned in to watch this "2nd screen."

emily | 8:51 AM | Studies and Research |
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