TV Viewing Moves Online

Nearly one out of four U.S. households watches TV online, up from 20 percent last year, reports The Conference Board and TNS. And Hulu.com is fast becoming the hot site - just behind YouTube.com - for watching TV programs. In fact, the number of households visiting Hulu.com has increased almost fourfold in the last year.

Nearly 80 percent of consumers log on daily for entertainment. In fact, entertainment is cited as one of the most important Internet activities, behind only personal communication and work-related activities.

... News shows are the most popular online programs - watched by about 43 percent of online TV viewers. About 35 percent enjoy sitcoms, comedies and dramas, while 19 percent of online TV viewers indulge in reality shows and 18 percent follow sports. Other forms of online content include previews, user-generated content, additional content from favorite shows, soap operas and advertisements.

[via Reuters. Image from Ypulse]

emily | 7:37 AM | Studies and Research |
The Permanent Link to this page is: http://www.textually.org/tv/archives/2009/09/024428.htm

Tweet