Classicaltv.com launches Opera online

Will opera lovers watch their favorite performance on a small screen?

According to The LA Times blog, Classicaltv.com, a $10-million online start-up that launched a few months ago, is betting that people won't mind trading in the grandeur of the concert hall for the smaller but more convenient -- not to mention cheaper -- alternative of watching it on their computer.

The for-profit site has partnered with such major classical institutions around the world as the Metropolitan Opera, the Salzburg Festival and the Paris Opera Ballet to present full-length videos of high-profile performances.

Most of the videos are available for free -- a short commercial precedes each selection. But there is also premium pay content that users can purchase and generally keep for 72 hours.

emily | 8:21 AM | News |
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