Harry Potter spreads love potion on Twitter

Warner Bros has created one of the most innovative Twitter campaigns to date, allowing fans of the film to cast spells on their followers, according to Revolution Magazine.

The campaign gives Twitter users the chance to send potions and cast spells on the people following them. The three options on offer include shrouding the follower's Twitter page in darkness, sending a flock of birds that fly across the screen and declaring affection for a follower by sending a love potion.

A website hosting the campaign has been set up to back the launch of Harry Potter and the Half-Blood Prince, which debuted in UK cinemas last week.

Wonderful. Above, my spell cast on twitter.com/newteevee.

Click here to see what happens to NewTeeVee's mirror Twitter page.

And on Twitter Search to see how the "Harry Potter has been casting spells" campaign is spreading.

[via Adverblog]

emily | 10:00 AM | Advertising / Marketing |
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