TV Shows Bring Their Ads Online

Cable-TV shows, including TBS's "My Boys," are coming to the Web -- along with a full complement of ads. The Wall Street Journal reports.

The shows will be part of a new Web-TV trial that begins this month, spearheaded by cable operator Comcast Corp. It involves more than a half-dozen other media companies, including CBS Corp. and Time Warner Inc. The idea is to put more TV shows online, but only for paying cable subscribers.

The effort aims to address one of the biggest concerns facing producers of cable programming: how to keep viewers from canceling their subscriptions to watch free TV online.

It is also part of a broader push by media companies to put more advertisements in Web videos, seeking to capitalize on a medium where viewers can't skip ads.

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emily | 8:54 AM | Advertising / Marketing |
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