New service tracks online interest in TV shows

Web site creation service Wetpaint has launched a measurement system that tracks fan interest in popular TV shows, reports Reuters.

Billed as the first measurement tool of its kind, TV Fandex tracks the level of "fan engagement" of popular programs on Facebook, Twitter, Google, and Webpaint's own network of 1.5 million user-created fan sites.

... There are existing ways to measure a brand's online popularity, including BuzzMetrics from Nielsen, the parent company of The Hollywood Reporter. Fandex is billed as the first system built specifically around providing an apples-to-apples comparison of TV series interest among social media networks.

emily | 10:16 AM | Technology |
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