Showtime Samples TV Content on Kindle

Showtime is offering a free Kindle download of the pilot script of the upcoming TV show Nurse Jackie. AdAge quotes: "The idea of using Kindle, a text-based electronic reader, to promote a TV show may seem odd, but it falls directly in line with Showtime's typical modus operandi when it comes to hyping a new series, said Stuart Zakim, VP-corporate public relations at Showtime."

[via ADverblog]

emily | 4:10 PM | Advertising / Marketing |
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