TubeMogul to Serve Up Free Video Stats

Web video metrics firm TubeMogul today Wednesday version 2.0 of its analytics package that will bring better statistics for publishers on 15 top video sharing sites, including DailyMotion, Blip.tv, Break.com, and MetaCafe. Mashable reports.

Publishers on those sites will now be able to get detailed, and standardized data about how users are viewing and engaging with their videos.

By integrating their InPlay technology with outside services TubeMogul is now able to standardize the collection of metrics about how many people are watching videos, for how long, and from where. Many of the more advanced metrics offered by the company’s software were previously only available to customers who hosted their own video, but the new integrations make detailed viewership stats more universally available to publishers.

emily | 7:41 AM | News |
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