May 24, 2009
Warner Bros. bites into iPhone apps
Warner Bros. Digital Entertainment wants a bite of Apple's App business. The studio is positioning itself as a major distributor of applications for the iPhone and iPod Touch. Variety reports.
Warner Digital Distribution director of worldwide marketing Stephanie Bohn says apps represent a profitable and fast-growing business, noting that Morgan Stanley is predicting it could reach $1 billion in sales in 2009.
...Though the studio has released several higher-profile apps tied to "Terminator Salvation" and other major film and DVD releases, it's also working with developers on a much broader range of game, comic book and entertainment apps that aren't tied to Warner properties.
Warner has developed and released about 15 apps so far and is planning to have a total of 40 out by the end of the year. Some will come from its theatrical unit and Warner Interactive, others by outside developers.
Warner is not alone among studios developing apps around film properties.
Paramount just released "Star Trek" comic book apps with iVerse, in addition to its "Top Gun" and other movie-related game apps.
Sony has an "Angels and Demons" game app called Illuminati, and Disney put out a Fairies game app last year tied to its DVD premiere release, "Tinker Bell."
Read full article.
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