Martha Stewart To Begin Testing Paid Videos Online

From WWD via The Huffington Post.

Martha Stewart is about to try something most magazine publishers have yet to attempt: charging for online videos.

Next month, Stewart will begin testing consumers' appetite to pay for videos, which will come from archives that are not yet available online. The videos can be purchased at marthastewart.com and then downloaded onto a computer, iPod or mobile phone.

emily | 2:37 PM | Advertising / Marketing |
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