Hulu Goes International (a Little)

In its first move towards opening up to international audiences, Hulu has added British television shows and Bollywood movies. Hulu today announced in a blog post that the site has partnered with U.K. content distributor Digital Rights Group and the Bollywood digital distributor Saavn to bring international content to U.S. audiences.

While Hulu's new international content may only get marginal interest from American audiences, the introduction of foreign shows is Hulu's first step toward opening up its content to the world.

Hulu says it is talking to as many as eight of the leading broadcast markets worldwide, according to Andy Forssell, Hulu's senior vice president of content acquisition and distribution. Forssell did not say which countries Hulu us targeting first when he recently spoke with the Financial Times about Hulu's international plans.

[Hulu Blog via Yahoo! Tech]

emily | 6:35 PM | News |
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