May 6, 2009

McDonald's Rolls With YouTube For McCafe Launch

McDonald's is launching an all-out ad blitz for its new line of McCafe premium coffees?and one of the first places you'll see the branding is on YouTube. paidContent reports.

quotemarksright.jpgYouTube Product Manager Zal Bilimoria spins it as a major coup, since it will be McDonald's first rich-media buy on YouTube. (McDonald's previously ran video ads on the homepage?but it wasn't for a high-profile product launch).

The fast food giant joins ABC, Electronic Arts and Volvo as brands that have taken a chance on YouTube's larger, flashier ad units; Volvo tested another unit, the "expandable masthead"?it incorporated photos, videos and a Twitter feed, no less?which YouTube is also offering up to advertisers across the board. quotesmarksleft.jpg

emily | 7:51 AM | YouTube | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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