Nielsen Begins Initiative to Measure Internet Viewing

This week, Nielsen is beginning its controversial move to measure the online behavior of a small subset of its national TV ratings sample. MediaBuyerPlanner reports.

Because the test uses a portion of the same accredited, national TV sample that it uses to generate TV ratings, some researchers are pointing out that it could potentially impact TV ratings results. Nielsen has responded that the impact of measuring both TV and online behavior in a small subset would be minimal, but that they will monitor the situation closely, writes MediaPost.

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emily | 8:19 AM | Studies and Research |
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