April 25, 2009
YouTube and Partners Miss Out on Boyle Bonanza
Susan Boyle, the latest overnight YouTube sensation, may well end up the recipient of a bonanza from her new status as unlikely heroine. Bits Blog reports.
But for now, her dizzying YouTube success has been a missed opportunity to cash in. A disagreement between YouTube and Britain’s ITV, which owns the “Britain’s Got Talent” program where Ms. Boyle appeared, has kept the YouTube clips of Ms. Boyle’s rendition of “I Dreamed a Dream” free of ads.
The Times of London published what it called a “crude estimate” suggesting that the parties involved, namely YouTube, Simon Cowell and ITV, have left $1.87 million on the table. That’s based on 75 million streams of the various clips of Ms. Boyle, which the newspaper estimated could get $20 to $35 for every 1,000 views in the United States and more than that in Britain.
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