Vodafone says 62% of Dutch viewers watch TV on demand'

A study by Vodafone Netherlands revealed the rising use of television on 'demand', with old-fashioned, or linear, television seen not fitting in the Dutch lifestyle. Trading Markets reports.

About three quarters of Dutch people view delayed television, with 62 percent watching online and 35 percent saving the show for later viewing.

From those surveyed, 77 percent said they could not watch television during the normal broadcast times, while 34 percent prefer to determine personal viewing time.

Almost one third of respondants expect to watch more television outside the home in the next two years, with 28 percent forecasting more mobile viewing.Trading Markets]

emily | 6:06 PM | Random Stats |
The Permanent Link to this page is: http://www.textually.org/tv/archives/2009/04/023227.htm