Special YouTube Ads Earn Nonprofit $10,000 In A Single Day

Earlier this week YouTube launched a new feature for non-profit organizations called “Call to Action”, allowing these organizations to place special overlay ads on their videos free of charge. TechCrunch reports.

These overlays can direct viewers to the non-profits’ homepage, where users can elect to donate money, sign up for mailing lists, and interact with other members in the community. And unlike typical ads on YouTube (which video uploaders don’t generally have control over), non-profits can specifiy exactly which page they’d like to redirect to.

To pilot test the feature, YouTube placed a video supporting charity:water on its homepage last Sunday, featuring an overlay encouraging YouTube users to donate money to the cause. In that one day, charity:water received a whopping $10,000 from YouTube viewers. Granted, the fact that the video was featured on the homepage clearly had a huge impact on the turnout, but the success of the new Call-to-Action ads is likely going to be a boon for many non-profits.

emily | 8:43 AM | YouTube |
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