Google Aims to Connect Ads for TV, YouTube

According to the WSJ, Google is developing technology to connect its TV-ad brokering business to YouTube and eventually video on other Web sites, as it struggles to lure bigger advertisers to both services.

Google's director of television ads, Michael Steib, said in an interview that the company is working on technology that allows advertisers to buy ads across Google TV, which sells on-air commercials; YouTube; and video on other Web sites through the same interface. Google is testing the service, called Google TV Ads Online, with a small group of advertisers, he said. People familiar with the matter say the service -- which would leverage Google TV's targeting technology -- is likely to be introduced in the coming months.

emily | 4:19 PM | Advertising / Marketing |
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