Research Report: Youngsters Not Abandoning Live TV

A $3.5 billion one year research study into where and how Americans out video, reveals today that the extent to which young people are abandoning live television for new media has been by overestimated. Broadcasting & Cable reports.

According to the Video Consumer Mapping Study, people aged between 18-24 watched only 5.5 minutes of ‘computer video,’ daily compared with 209.9 minutes of live television. DVR playback accounted for 17.2 minutes a day. Across all ages groups, live television still accounted for 309.1 minutes of viewing a day compared to only 14.6 minutes of playback TV and 2.4 minutes daily spent watching online video.

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emily | 8:56 AM | Studies and Research |
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