Abortion ads could be allowed on UK TV

Abortion advice could be advertised on television and radio for the first time under a major shake-up of rules in the UK, reports Ananova.

Rules restricting the advertising of condoms on TV could also be relaxed under proposals put forward in an effort to halt high rates of teenage pregnancy.

Adverts for pregnancy advisory services could be allowed in prime-time evening slots on the major channels and radio following consultation by advertising watchdogs.

But advertisers must stipulate if the service does not refer women directly for abortion under the new proposals.

emily | 9:05 AM | Advertising / Marketing |
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