Google Boosts Video Analytics on YouTube

To what was a very basic tool, Google has added such features as the ability to take a look at the YouTube community's comments and ratings about a video and to drill down on feedback to a particular country or region in the world. [via Intelligent Enterprise]

The first iteration ofYouTube Insight, launched about a year ago, was a "very, very basic product," providing statistics on the number of views per day, where those viewers are in the world, and how a video compares in popularity to other videos in a given time period.

The new features, launched last week, go a step or two further by taking a look at the YouTube community's comments and ratings about a video, providing the ability to drill down on feedback to a particular country or region in the world. Insight also provides the ability to see traffic from sites outside of YouTube that have embedded video in pages.

emily | 8:23 AM | YouTube |
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