Babelgum bids to break into US mobile video market

Italian Internet company Babelgum launched Friday a new video-to-mobile service in the United States, its bid to break into the world's most developed smart phone market and spread beyond its current Web-based model. The IHT reports.

Babelgum offers bite-size videos, usually around three minutes long, viewed on smart phones — generally defined as mobiles that combine traditional telephony with Internet capabilities.

The business model seeks to make money through advertising, keeping the video free to viewers.

The U.S. service launched with five channels dedicated to music, comedy, film, nature and the environment and urban culture and trends.

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emily | 10:23 AM | Mobile Movies |
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