March 10, 2009
Marvel Moves Beyond Motion Comics With More Web Video
Look out, true believers, Marvel Entertainment is making a big push into the world of online video with more original programming, licensed content and even some gems from the wayback machine. With more than 5,000 characters, including established brands like Spider-Man, Iron Man and the Hulk, the push into web video is helping position it for life beyond comic books. The New York Times reports.
In addition to in-house productions, Marvel is also hosting full-length episodes of some of its cartoons like X-Men: Evolution, and even bringing back some classic gems. Last week it started running subtitled versions of Japanese Spider-Man, a decades-old show from Japan that features a very different wall crawler than the one Americans are used to. The company will also be going further back in time to show episodes of the classic 1967 Spider-Man cartoon (the one with the “does whatever a spider can” theme song).
According to Rubenstein, starting April 1, Marvel.com will have a new piece of content every day of the week, and down the road there may be enough programming to have something akin to a Marvel IPTV type channel.
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