March 4, 2009
Emmy screeners go to iPod, iPhone
After leading the charge to put Emmy screeners online, Showtime will show off its wares to TV Academy voters this year on both the iPhone and the iPodTouch. Variety reports.
Emmy voters with the Apple mobile devices will be able to screen full episodes of Showtime series including "Dexter," "Weeds" and "United States of Tara" simply by entering a passcode. The pay cabler has partnered with third-party mobile application developer Transpera to enable the service.
... Showtime has set trends in the past with its Emmy campaigns; the net was the first to send out an entire season of episodes to TV Academy members with "Huff" in 2005. And last year's campaign repped the first time any network posted via the Internet an entire season's worth of episodes for Emmy voters.
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