Alcohol on TV 'prompts drinking'

People are more likely to turn to alcohol while watching TV if they see drinking being portrayed in films or adverts, a study suggests, reports the BBC.

The research, led by a team from Radboud University in the Netherlands, monitored the behaviour of 80 young people while they watched television.

Researchers found those who saw lots of alcohol references drank twice as much as those that did not.

Campaigners said there needed to be more restrictions on advertising.

emily | 4:21 PM | Studies and Research |
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