March 2, 2009
Makeup Seller Becomes A YouTube Star
Lauren Luke, a single mother living with her mother and sister, decided the time had come to try something that would allow her to work during her son's school hours. She began selling makeup on Ebay, and as the business picked up, she posted tutorials on proper makeup application on YouTube for her customers. It saved her from typing up e-mails in response to customer questions. CBS reports.
That was when Lauren's life changed. An awful lot of people start watching her videos. Her YouTube channel, panacea81, has drawn more than 4.5 million viewers and Luke moves between the first- and second-most watched YouTuber slots in Britain. According to Luke, her videos have had 31 million hits worldwide.
The interactions with her fans on YouTube, on her Web site and via Facebook and Twitter clearly mean a great deal to her and despite her seemingly imminent global domination, Lauren Luke has never had a master plan.
A cosmetics line is due in stores worldwide at the beginning of April, and a book will be being published in October. All this from an idea started in her bedroom in Tyneside, England.
Luke will appear on CBS' The Early Show Monday, March 2, 2009.
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