Archbishop takes to YouTube to reach lapsed Catholics

To mark the beginning of Lent, the Roman Catholic Archdiocese of Washington launched a $75,000 marketing blitz using YouTube, a blog and advertising to reach lapsed Catholics.

“We wanted people to be able to ask questions,” said Susan Gibbs, spokeswoman for the 580,000-member archdiocese.

“Sometimes they’re not ready to walk in a church door ... or they might be embarrassed to ask a question, or they might be worried that they won’t be welcome.”

The campaign’s slogan is “Longing for something? Maybe it’s God?”

[via Houston Beliefand Citizen Tube]

emily | 11:17 PM | YouTube |
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